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Tory supporters hate their own campaign

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Financial times (subscription) 24 April 2015

And this is the Guardian take on it…

The Financial Times (subscrition) is splashing on a story saying pro-Tory business leaders are unhappy with the party’s campaign.

Business leaders have become frustrated at the tactics and tone of the Conservative election campaign, amid concern in British boardrooms that Ed Miliband is mounting a stiffer challenge for Number 10 than expected.

Twenty FTSE 100 and other business leaders have told the Financial Times they are anxious that — despite presiding over an economic recovery — David Cameron has not opened a lead over Labour.

In particular, they criticise the strident personal attacks on the opposition and the flurry of big-spending promises that jar with the party’s prudent fiscal record. “The negative campaign has been disastrous,” said one company chairman.

Guardian 24 April 2015